Hi, i’m Hilla. My name means means halo in Hebrew.

I’m an experienced, creative and forward thinking leader of cross-functional builders, including product, program, design, engineering.

I thrive on turning ambiguous problems and undefined ideas into easy to understand innovative solutions that delight and engage my customers.Simply put - I love building experiences that make my customers want to come back for more!

I am skilled in all product life-cycle stages: vision and strategy, detailed milestones planning, crisp design and tech requirements communication, go-to-market plans, and quality launches. I achieve my results by partnering with my team and empowering them to collaborate, ideate and express their opinions. My proven track record in delivering quality and complex projects are fueled by leading with motivation, positivity, and dare I say - fun.

Using design thinking, innovation and a bit of fairy dust I build experiences that add a bit of magic to any CX. A thought leader in physical, Web2 and Web3 commerce, as well as seamlessly integrating between them. With a finger on the pulse of everything fashion, luxury, lifestyle and wellbeing on one hand, and technology, gaming, Web3 and blockchain on the other, I leverage the past to create the present with an eye on the future.