Strategic leader. Product Builder. Forward Thinker. Retail Technology Expert.
Professional experience.
Saks.com
Principal Product Leader, Customer Experience
2022 - 2023
· Led the organization’s work stream for forward thinking technology solutions. Focused on digital experiences for customers to enjoy the online shopping experience and find new ways to engage with luxury eCommerce.
· Owned the vision, roadmap, product strategy and technology solutions to launch a confidential project in the Web3 luxury fashion space. Pitched strategy to senior leadership and brand partners.
· Created a go-to-market plan that combined the use of physical spaces, Web2/Web3 and blockchain technologies to launch an interactive seamless customer experience.
· Oversaw a project to source the technology, integrate and launch a virtual-try-on feature on site
· Improved knowledge sharing by creating mechanisms to consolidate, track, update and report weekly project progress.
Amazon.com
Principal Product Manager, Virtual Try-on, Amazon Fashion
New York, NY, 2021 - 2022
· Devised the vision and roadmap to launch a virtual-try-on based product to support customers with purchase decision and assess garments for fit, style and color.
· Collaborated with technology and science teams to design a ML data pipeline model and data collection plan to build the VTO product.
· Conducted and presented an extensive research and benchmarking report to evaluate a wide range of solutions in the market.
· Mentored, and coached 5+ product managers navigating their Amazon Career.
Principal Product Manager, Advertising, Self-service advertising
New York, NY October 2021 - November 2021
Sr. Product Manager, Advertising, Self-service advertising,
New York, NY, March 2019 - September 2021
· Leads the strategic vision and product roadmap for front-end experiences in the Amazon Advertising Console (AAC), with direct responsibility for the Global Navigation and Cross-application experience supporting ~1.8MM active advertisers
· Launched a new global navigation design and migrated 500k+ users to a new UI by defining product requirements, creating the go-to-market strategy, and monitoring success metrics
· Designed the first cross-organization UI A/B experimentation plan to measure user performance by onboarding and measuring 10 metrics which supported launch decisions
· Work cross-functionally with 70+ product, UX, and backend service teams across the advertising organization to scale innovation and velocity through application federation
· Co-Chaired ProdCon 2020, Amazon’s annual internal Product Management conference, which was virtual for the first time, with 5.4k+ participants, a +170% YoY increase
Sr. Program Manager, Fashion Private Brands, Accelerator Program,
Seattle, WA, USA, 2017 - 2019
· Supported 150+ global sellers by creating scalable tools and education to launch and build Amazon exclusive fashion brands
· Built a weekly seller report, combining data and educational material to influence efficient inventory management, reversing a year upward trend in out-of-stock
· Devised Prime Day 2018 strategy by solving technical barriers and sourcing selection, leading to +280% increase in seller engagement and +2000% YoY increase in revenue
Retail Leadership Development Program Intern, Seattle, WA, Summer 2016
· Developed a holistic market entry strategy for Amazon in Virtual Reality, providing a detailed strategy roadmap and online interface design
· Created a model to segment customer behavior according to purchase patterns and search trends, resulting in the selection of key tools to enhance user experience
Shlomit Ofir Designs LTD
Assistant Marketing Manager; Executive Administrative Manager
Tel Aviv, Israel, 2013 - 2015
· Created and executed online social-media strategy by researching target segments and collaborating with cross-functional teams; increased online monthly traffic by 15%
· Managed relationships with international vendors and suppliers through travel abroad to buy and negotiate merchandise costs; saved 15% of allocated budget
· Selected and purchased apparel sold in stores by analyzing inventory, forecasting trends and performing market research; increased revenue by 40%
· Identified new wholesale clients and initiated communication, leading to 280% increase in sales and geographical expansion of the brand
· Produced and Styled jewelry catalogs for new collections
Education.
University of Michigan -Stephen M. Ross School of Business
Master of Business Administration
Ann Arbor, MI, USA, 2017
· Graduated with honors, member of Beta Gamma Sigma
· Elected: President, Retail & Luxury Goods Club; VP of Public Relations, Marketing Club
· Selected: LDRX Leader, Sanger Leadership Center; MBA Peer Coach; Ross Ambassador
The Hebrew University of Jerusalem
Bachelor of Arts in Economics and Business Administration
Jerusalem, Israel, June 2013
· Honors: Graduated Magna Cum Laude
· Head of the Culture Department in the Business School Student Association
Additional.
2018: Completed Board Leadership Training to support non-profit organizations
2016: Led 90 MBA students on a trek to Israel, organized business and cultural meetings with start-up companies, political leaders and local MBA students
2013: Studied Trend Forecasting at the Polimoda Institute of Fashion Design and Marketing in Florence, Italy
2013: Studied Editorial Styling in Shenkar College of Engineering and Design, Israel and secured a job as an assistant stylist
2006-2008: Served in the Israel Defense (IDF), Intelligence Corps as a Technologies Desk Non-Commissioned Officer, Developed risk management system for nation-wide threats that assisted in determining budget allocation of $5M for Homeland Security projects
Creative work.
